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Photo by Mario Sorrenti.

In which I appeared in 'Details'

This picture appeared in the October 2000 issue of Details magazine. They came to Seattle to do a fashion spread with technology dudes and my promoters managed to wrangle me a full page. The caption read:

Scott O. Moore; Slam Media

A computer work-station is the last place to go looking for Slam Media's artistic director and CEO Scott O. Moore. He is far more likely to be found performing and directing his own plays, holding forth on the meaning of life or lending a hand at The Resonance Project, an "expanded consciousness" magazine devoted to the study of psychedelic drugs. Here, "Scotto" previews an online series in the works. Cotton shirt by Paul Smith, at Paul Smith Boutique New York, Barneys New York and Bergdorf Goodman. Jeans by Gap, at Gap stores nationwide. Shoes by Adidas.

In retrospect, maybe the company wouldn't have failed if I had actually spent more time at a "computer work-station." The image on the television is me acting in my first (also failed) attempt to create a web series called The Chaos Affair. In addition to the Erowid t-shirt, in the print version of this image you can just barely make out a couple of other interesting artifacts: an "Absolute Leri" parody sheet on the wall, and an Avatar Festival sticker on the side of the giant computer monitor. I just bought a new scanner, so maybe I'll finally get around to scanning in a few more minor curiosities of days gone by.

To place the image in context, I was featured alongside Chris Richardson (, Seth Warshavsky (Internet Entertainment Group), Walter Korman (go2net), Mike Fridgen and Andy Farsje (, Sandy Gould (RealNetworks), Steve Rosen (go2net), Stuart Kieland (go2net), Johan Liedgren (Honkworm International), Martin Tobias (Loudeye - a company that almost bought Slam Media, ironically enough), and Adam Flick (AtomFilms). I am fairly certain most if not all of these companies had legitimate products in market at the time of this article, unlike mine. Slam's only notable contribution to the internet was winning the 2000 award for best streaming audio at the SXSW festival for our curated set of online radio stations, which we called Radio Free Slam. Comfort Radio evolved out of Radio Free Slam's flagship station, the Slamtastic Megamix.

For the record, even back in 2000, I was never found holding forth on the meaning of life. Also, I politely inquired about keeping the shirt, but it was a $400 job that they kept a firm grip on.

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